Damn Daniel Back at It Again With the White Dress

The creators of

Credit... YouTube

Every once in a while, a meme rises upwards from the wondrous bog of entertaining nonsense that is the Net.

To achieve mainstream recognition, the meme and its creators must pass through a ceremonial rite of passage chosen "The Ellen DeGeneres Show," where past luminaries like Alex from Target, Rebecca Black and Lydia Lee (the Adele-singing educatee) have gathered to extend their xv minutes of fame.

That would likewise exist true for the creators of "Damn, Daniel," the latest Cyberspace awareness. The video was shared hundreds of thousands of times every bit it leapfrogged from Snapchat to YouTube, Twitter and basically every other social platform. Have a look.

What did I just watch?

It's "Damn, Daniel," a serial of Snapchat videos that Joshua Holz, a high schoolhouse sophomore, filmed of his friend, Daniel Lara, during sixth flow at Riverside Polytechnic High School in California.

It literally consists of Joshua repeating "Damn, Daniel," over and over again while filming his friend, who looks simply a little uncomfortable. The phrase "back at it again with the white Vans" is also repeated. This particular catchphrase has delighted corporate America.

A tweet from a major brand signals the betoken where a meme is reaching the kickoff of the end of its life span. This is besides true when completely unrelated entities try to participate.

I don't get it.

It's O.One thousand. Even experts volition tell you that there is no caption for this blazon of thing. Anyway, it will all be over before long — a lot of people might say that it's over already (the article you are reading might be its expiry knell).

While you await for it to be over, savor one of the several "Damn, Daniel" remixes that accept cropped upward:

That was weird and as well oddly sort of engrossing.

I know.

Do you lot think Daniel is enjoying his Internet fame?

He seems pretty comfy with how things are going. In his appearance on "The Ellen DeGeneres Bear witness" that aired on Wednesday, Daniel said that he can't even go to the mall or a swim run into without being asked for photos with his fans or getting marriage proposals.

"I'k not in a rush to go married anytime soon," said Daniel, who at xiv is obviously an one-time soul. "Only, you know, the girls are merely a huge bonus out of all of this."

Just in that location are downsides to Internet fame. On Tuesday, TMZ reported that Joshua, the vox of "Damn, Daniel," was a target of swatting, the problematic practice of calling in false reports of shootings or violence to the constabulary, who then respond with armed force.

On the other hand, Daniel received a lifetime supply of Vans sneakers, and Joshua got a surfboard with "Ellen" testify branding. Then that'southward something.

Is this all an elaborate advertising to brand Vans popular again?

Unclear. Vans hasn't responded to a asking for comment every bit of Thursday, but the company joined the fun on social media. Terminal week, Vans published a poll that didn't really brand any sense, which, given the circumstances, is kind of fitting.

With all the attention, it's clear that the company is having a moment: "Damn, Daniel"-themed Vans are selling for up to $400,000 on eBay. (None of the shoes belong to Daniel, though, he said on "Ellen.")

What communication do celebrities of Internets past have for Daniel?

A spokeswoman for Ms. Black, who rose to fame through her song "Friday," declined an interview on Th, saying that Ms. Black "is coming out with new music in the next three to six months and nosotros are saving the press for that moment." Expert to know.

Tay Zonday, whose viral video "Chocolate Rain" was nigh a decade alee of its time (and earlier the "Ellen" testify started explaining memes to older generations), expressed some concern over email.

"Today, the lightning of fame tin can strike any kid with no feel and no business organization plan," wrote Mr. Zonday, who at 33 is an elder statesman of viral Internet fame. "Sharks circle trying to lock in volume deals, national tour deals, individual event appearances and management contracts. Do parents know how to make the right choices when this happens? Practice parents know how to surround themselves and their viral-star kid with good people?"

Proficient questions. Letters sent to "business enquiry" email addresses for Alex Lee (#AlexFromTarget) and Joshua, who created "Damn, Daniel," went unanswered on Thursday.

This has to be a new low for an online frenzy to happen over something then ridiculous, right?

We're not sure — only past the mode, did y'all hear that Friday is the anniversary of the Internet losing its listen over a black-and-bluish apparel? (Ms. DeGeneres, by the way, was solidly in the white-and-aureate army camp.)

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Source: https://www.nytimes.com/2016/02/26/style/damn-daniel-video-vans.html

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